OTT SF FIT FEST
SF Fit Fest crowd workout with skyline
The Crossing at East Cut, SF · Sat June 27, 2026 · 10AM–4PM

SF FIT FEST SUMMER EDITION

Brand partners
Volo Sports Red Bull New Balance Kalos Health Nectar Collective CrossCountry Mortgage The East Cut
Midnight Runners The Facility FitStarr Bay Fit Collective 510 Society DJ Jaymee Baaby
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The vision

Workouts, recovery, festival DJs, and World Cup watch party.

SF Fit Fest is OTT's flagship outdoor fitness festival. Hundreds of high-earning, wellness-minded young professionals, all in one place at The Crossing at East Cut.

600
Attendees
$30+
All-access tickets
11
Programmable zones
6hrs
Of programming
Programming

Eleven zones. One unforgettable day.

Pre-festival run with Midnight Runners and SF skyline
Led by Midnight Runners

Pre-festival Run

9:15 – 10 AM

A 3-mile lead-in run with the Bay's loudest crew before doors open. New Balance silhouettes available to trial along the route.

Coach Daniel of The Facility leading HIIT
Led by Coach Daniel · The Facility

HIIT Group Workout

10:15 – 11:15 AM

Coach Daniel of The Facility opens the day with a high-intensity interval workout on the main turf, with modifications for every level. Up to 50 spots to start. The block flows into mat pilates at 11:15 in the same space.

Coach Starr of FitStarr
Led by Coach Starr · FitStarr

Pilates Zone

11:15 AM – 12:15 PM

Coach Starr of FitStarr leads mat pilates on the main turf — coached, recovery-focused, with modifications for every level. Up to 50 spots to start. Brings down the intensity from the morning HIIT block while keeping the body moving.

Coach Leah of Strong Babes
Led by Coach Leah · Strong Babes

HIIT & Bands

12:15 – 1:15 PM

Coach Leah of Strong Babes leads a high-intensity HIIT + resistance bands session — strength meets conditioning, with modifications for every level.

Pickleball court
presented by Volo Sports & 510 Society

Pickleball Court

10 AM – 2 PM · bracket play

Three hours of bracket-play tournament hosted by Volo Sports and 510 Society. Register through Volo's site to claim your spot — solo or with a partner. Merch and league credits up for grabs.

Nectar Collective activation cart
presented by Nectar Collective

Social Zone

12 – 4 PM · Nectar cocktails & food vendors

Ready-to-drink cocktails from Nectar Collective and accessible food vendors on site.

DJ Jaymee Baaby on the decks
production by DJ Jaymee Baaby

Live DJ Entertainment

9:45 AM – 1:45 PM · DJ Jaymee Baaby on the decks

The festival's sonic backbone. DJ Jaymee Baaby spins from 9:45 AM to 1:45 PM, scoring the workout blocks from the morning warm-up through the midday peak.

DJ Umami
production by DJ Umami

DJ Set with DJ Umami

11:45 AM – 12:45 PM

DJ Umami takes the decks for the mid-day stretch — a high-energy hour scoring lunch and the transition into the afternoon block.

Red Bull sampling station
presented by Red Bull

Pre-Workout Energy Zone

All day · sampling + DJ booth

Caffeine, hype, and a pre-workout sampling tent to lock in before every block. The Red Bull DJ booth keeps the energy high all day.

IV hydration recovery station
presented by Bay Fit Collective

Recovery Zone

All day · IV, massage, chiro

On-site IV hydration, sports massages, and chiropractic adjustments by Bay Fit Collective. Designed to keep you moving and feeling better than when you walked in.

Open salsa dance class
Led by Inessence Studios

Salsa Dance Class Zone

1 – 1:45 PM · open floor

Open-floor salsa class on the dance pad. All levels welcome, no partner required.

Afrocardio dance class
Led by Mbere Moves

Afrocardio Zone

12:15 – 1 PM · open floor

High-energy afrocardio class on the dance pad. All levels welcome, follow along.

Outdoor crowd watching match on big screen
Hosted by The East Cut

Soccer Game Viewing

All day · live screen

Live soccer matches on-screen all day. Cheer your team between blocks with food, drinks, and the festival crew.

Run of show

A day designed to flow.

Two phases: fitness programming runs from 9:15 AM – 2 PM, then the festival energy takes over from 2 – 4 PM with the live DJ sets, drinks, and World Cup viewing.

Phase 1 · Programming · 10 AM – 2 PM
  1. 9:15 AMPre-festival run with Midnight Runners3-mile lead-in, presented by New Balance
  2. 10:00 AMDoors openEnergy Zone, Recovery Zone, partner check-in all live
  3. 10:15 AMHIIT group workout with Coach DanielLed by The Facility · main turf, all levels
  4. 10:00 AMPickleball bracket play opensVolo Sports & 510 Society · runs until 2 PM
  5. 11:15 AMPilates Zone with Coach StarrFitStarr · 11:15 AM – 12:15 PM, main turf, recovery-focused
  6. 11:45 AMDJ set with DJ Umami11:45 AM – 12:45 PM
  7. 12:15 PMAfrocardio Zone opens12:15–1 PM, open floor, all levels
  8. 12:15 PMHIIT & Bands with Coach LeahStrong Babes · 12:15 – 1:15 PM, main turf, all levels
  9. 1:00 PMSalsa Dance Class Zone opens1–1:45 PM, open floor, no partner needed
  10. 1:30 PMRecovery + sampling peakIV, massage, chiro, NB shoe trials
Phase 2 · Social + World Cup · 2 PM – 4 PM
  1. 2:00 PMSocial Zone takes over · World Cup viewing beginsMatch kickoff on the jumbo screens, Nectar cocktails flowing
  2. 2:00 PMPickleball finalsBracket closing, prizes from Volo Sports
  3. 3:45 PMClosing wrap + raffleBranded recap content, raffle drawings, sponsor giveaways
  4. 4:00 PMEvent endsTeardown begins
Venue & site map

The Crossing at East Cut.

250 Main Street, San Francisco. 92,000 SF activated across eleven programmable zones, mapped to the venue's existing infrastructure: 5-court pickleball complex, outdoor cinema with built-in 8'×20' screen, two sound systems, and a full-service bar.

Annotated Crossing at East Cut site plan showing eleven SF Fit Fest zones
Proposed zone placements at The Crossing. Tap to enlarge.
Partners

The partners building this with us.

Brand partners

Volo Sports
Pickleball Court · presenting
Red Bull
Pre-Workout Energy Zone · presenting
New Balance
Pre-festival Run · presenting
Kalos Health
Recovery Zone · presenting
Nectar Collective
Social Zone · presenting
CrossCountry Mortgage
Festival sponsor
The East Cut
Festival venue · The Crossing at East Cut

Community partners

Midnight Runners
Pre-festival Run · run leaders
The Facility
HIIT Group Workout · class lead
FitStarr
Pilates Zone · class lead
Bay Fit Collective
Recovery Zone · presenting
510 Society
Pickleball Court · co-presenting
DJ Jaymee Baaby
Live DJ Entertainment · DJ talent

Want your brand in this lineup? Email us to talk activation.

Get in

Register and lock your spot.