Pre-festival Run
9:15 – 10 AM

1st 50 pre-registrants enter a raffle for our brand giveaways
SF FIT FEST
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SF Fit Fest is OTT's flagship outdoor fitness festival. Hundreds of high-earning, wellness-minded young professionals, all in one place at The Crossing at East Cut.
9:15 – 10 AM
A 3-mile lead-in run with the Bay's loudest crew before doors open. New Balance silhouettes available to trial along the route.
10:15 – 11:15 AM
Coach Daniel of The Facility opens the day with a high-intensity interval workout on the main turf, with modifications for every level. Up to 50 spots to start. The block flows into mat pilates at 11:15 in the same space.
11:15 AM – 12:15 PM
Coach Starr of FitStarr leads mat pilates on the main turf — coached, recovery-focused, with modifications for every level. Up to 50 spots to start. Brings down the intensity from the morning HIIT block while keeping the body moving.
12:15 – 1:15 PM
Coach Leah of Strong Babes leads a high-intensity HIIT + resistance bands session — strength meets conditioning, with modifications for every level.
10 AM – 2 PM · bracket play
Three hours of bracket-play tournament hosted by Volo Sports and 510 Society. Register through Volo's site to claim your spot — solo or with a partner. Merch and league credits up for grabs.
12 – 4 PM · Nectar cocktails & food vendors
Ready-to-drink cocktails from Nectar Collective and accessible food vendors on site.
9:45 AM – 1:45 PM · DJ Jaymee Baaby on the decks
The festival's sonic backbone. DJ Jaymee Baaby spins from 9:45 AM to 1:45 PM, scoring the workout blocks from the morning warm-up through the midday peak.
11:45 AM – 12:45 PM
DJ Umami takes the decks for the mid-day stretch — a high-energy hour scoring lunch and the transition into the afternoon block.
All day · sampling + DJ booth
Caffeine, hype, and a pre-workout sampling tent to lock in before every block. The Red Bull DJ booth keeps the energy high all day.
All day · IV, massage, chiro
On-site IV hydration, sports massages, and chiropractic adjustments by Bay Fit Collective. Designed to keep you moving and feeling better than when you walked in.
1 – 1:45 PM · open floor
Open-floor salsa class on the dance pad. All levels welcome, no partner required.
12:15 – 1 PM · open floor
High-energy afrocardio class on the dance pad. All levels welcome, follow along.
All day · live screen
Live soccer matches on-screen all day. Cheer your team between blocks with food, drinks, and the festival crew.
Two phases: fitness programming runs from 9:15 AM – 2 PM, then the festival energy takes over from 2 – 4 PM with the live DJ sets, drinks, and World Cup viewing.
250 Main Street, San Francisco. 92,000 SF activated across eleven programmable zones, mapped to the venue's existing infrastructure: 5-court pickleball complex, outdoor cinema with built-in 8'×20' screen, two sound systems, and a full-service bar.



























Want your brand in this lineup? Email us to talk activation.